About
A small house, in the south of Brazil.
AUREN began with a wardrobe — one that had grown too large, too restless, too full of things bought quickly and worn rarely.
What remained, after the slow work of removing what didn't belong, was a small group of garments worn until they softened into shape. A heavyweight t-shirt. A pair of trousers that hung correctly. A knit that warmed without weight. The pieces that had been quietly chosen, and quietly worn, for years.
AUREN is built around those pieces. Nothing more.
How we make things
Slowly, and with patience.
Each AUREN garment begins as a question. What is this piece for? Who will wear it, and for how long? What weight should the fabric be — to fall correctly, to soften correctly, to age correctly?
The questions take time. So do the answers.
Our cotton is woven on slow looms in Porto by a family mill that has been operating since 1962. Our knitwear is finished by hand in a small atelier near Biella, in northern Italy, where each piece takes four hours to complete. Our linen is woven from Belgian flax in heavy weights that wrinkle freely, as linen should.
We work with five ateliers in total. We have visited each one. We know the names of the people who make our clothes. This is not unusual — it is how clothing was made for most of human history. We have simply chosen to continue the practice.
What we don't do
We do not run sales.
Our prices reflect what each garment costs to make, and what it costs to pay the people who make it fairly. Reducing those prices later would only mean we had set them too high to begin with.
We do not release new collections every season.
We release pieces when they are ready. Some pieces stay in our catalogue for years. Some are made once and never again. We are not interested in the rhythm of fashion calendars.
We do not chase trends.
We are interested in the opposite — garments that do not date because they were never of any particular moment. A heavyweight cotton t-shirt is a heavyweight cotton t-shirt. The work is in making it correctly.
The materials
Five fabrics. No more.
- Heavyweight organic cotton (Portugal, 280gsm and 320gsm).
- Merino wool, undyed (Italy, single-estate).
- European linen (Belgium, woven in Portugal).
- Lambswool (England, family-owned mill).
- Wool-linen blend (Portugal, for tailoring).
We do not use synthetic blends, recycled polyester, or fabrics whose origins we cannot trace. This is a constraint. It is also a clarity.
Where we are
Designed in Bela Vista, Gaspar — Santa Catarina.
AUREN is a small house. Our studio sits at the foot of the Itajaí valley, in a quiet town in the south of Brazil. We work in daylight, mostly — the room faces east, and the morning light is the only light worth designing in.
We answer messages slowly. We make things slowly. The pace is the point.
If you would like to speak with us, write on WhatsApp at +55 47 99275-4013. We respond within a day or two — never immediately, always thoughtfully.
AUREN is a small project that takes itself seriously.
Thank you for being here.